Verify our outreach
If you received a call, voicemail, or email from us, this page exists so you can confirm it is genuine before you reply. You should be careful — checking first is exactly the right instinct.
Our team works across the US and Canada and calls from a range of numbers, so the number on your screen will not tell you much either way. The name is what to check.
Checked out? Then take the call — or call us back on the number above and ask for the person who contacted you by name.
Plain answers
Short, straight answers — the same ones you would get on the phone.
A buyer. Wolfson Equity is a private investment firm. We buy and invest in businesses directly — together with a group of private investors and partner groups who acquire alongside us. When we reach out, you’re talking to a buyer, not a broker.
Depending on fit, the buyer may be Wolfson Equity, one of our investors or partner groups, or a retained acquirer partner. If we contacted you on behalf of a retained partner, you are introduced to that partner first, one at a time. If you’d rather have several buyers compete, our sell-side practice, Sentinel Transitions, can represent you instead. We tell you which it is before anything is signed.
Check the name, not the number. Every person who contacts owners is named and pictured on this page. Email comes only from @wolfsonequity.com, @sentinelcorpdev.com or @sentineltransitions.com. You can always hang up, call our main line at (888) 560-5852, and ask for the person by name.
Money up front: a deposit or an upfront fee of any kind. Your bank account, credit card, SSN or SIN, passwords or verification codes. Or a signature before you have spoken to a real person. Anyone who asks for these is not from Wolfson Equity.
Wolfson Equity is a division of Buzzy Branding Corp., which also runs an AI marketing service for businesses. Everyone on our team is named and pictured on this page.
Toronto (215 Ava Road) and San Francisco (2300 Sutter Street, Suite 207). We work with owners across the United States and Canada.
Founded in 2019. Our record: $300M+ in transactions supported across the Wolfson Equity family, and $94M as the largest sell-side closing advised across the family.
The people
If the person who contacted you is not listed here, do not share any information with them. Call us on (888) 560-5852 and we will tell you immediately whether they work with us.
Full biographies, our healthcare advisory bench, and our transaction record are on the team page and in our case studies.
How to tell
Fraudsters imitate real firms. The clearest way to spot an impersonator is that they ask for something we would never ask for.
If anyone claiming to represent Wolfson Equity does any of the things in the “we will never” list, they are not from Wolfson Equity. Please tell us at Info@WolfsonEquity.com so we can act on it.
Why you
We buy and invest in businesses directly — together with a group of private investors and partner groups who acquire alongside us. We are a buyer, not a broker.
The businesses worth buying are almost never for sale. They do not appear on listing sites, and their owners are not looking. That is precisely why we approach owners directly: if we waited for businesses to come to market, we would only ever see the ones already being auctioned to everybody else.
So someone on our team identified your business as a genuine fit — for Wolfson Equity and our investors, or for a retained acquirer partner. That is the entire reason for the call, and we will tell you which it is before anything is signed.
You may have no interest in selling, now or ever. That is a completely fine answer, and it is the answer we hear most often. Tell us and we will close the file.
If the call surprised you, that is normal — most owners we speak with were not planning to sell.
If you are a dentist
The most common reason an owner ignores a call like ours is the assumption that the caller knows nothing about their profession. In our case that assumption is wrong, and it is easy to check.
Wolfson Equity is a division of Buzzy Branding Corp. — the same registered company, under the name it has traded as for years while working with dental practices, orthodontists, and Dental Service Organizations on marketing, patient growth, and acquisition strategy.
In that time the team has been featured in and interviewed by dental associations, and hosted Leading Dentistry Through Uncertainty: Compliance, Emotional Intelligence, and Profit — a working conversation among dental leaders about the problems the profession was actually facing. Members of our senior team have helped dentists sell their practices and helped buyers acquire clinics. Dentists who have worked with us include Dr. Salim Kapadia, Dr. Lionel Lenkinski, Dr. Sam Mazahreh, Dr. Bobby Chagger, and Dr. Michael Le.
You can see that history for yourself at buzzybranding.com/dental. It is the same company and the same people who are calling you now.
See for yourself
Tamir Wolfson on what actually brings new patients into a practice — recorded while Buzzy Branding was running marketing for dental practices across Canada and the US.
No obligation
Still unsure?
Do not use a number from an email you are unsure about — use this one. It is our main line, published across every one of our websites.
Already checked the name and it matches? Then simply reply to the call, email, or text you received — it really is us, and a reply costs you nothing.
Wolfson Equity operates two specialist practices: Sentinel Corporate Development, which sources acquisitions for buyers, and Sentinel Transitions, which represents owners who are selling. If you were contacted under either name, it is us.
Who you are dealing with
Yes. Wolfson Equity is a private investment firm operating from Toronto and San Francisco since 2019. We buy and invest in businesses directly, together with a group of private investors and partner groups who acquire alongside us. Our team, our transaction record and our contact details are published openly on this website, and every person who contacts business owners is listed on this page with their photo and title.
Because the businesses we most want to buy or invest in are usually not for sale and never appear on a listing site. If we reached out, someone on our team identified your business as a fit — for Wolfson Equity and our investors, or for a retained acquirer partner. There is no cost or obligation in having a conversation.
No. Confidentiality is a matter of policy. We do not contact your employees, patients, customers, landlord, or lender, and we do not publish or list your business anywhere. Your conversation with us is private, and you decide if and when anything progresses.
No. Wolfson Equity is a division of Buzzy Branding Corp., a private firm operating from Toronto and San Francisco since 2019, with supported closings ranging from single-doctor practices to multi-location platforms. Every person who contacts owners is pictured on this page, we never ask owners for upfront fees or account details, and you can verify any contact by calling our published main line at (888) 560-5852. We are also not connected to any similarly named company, including ‘Wolfson Equities’ of New York, which is a different, unrelated firm.
Possibly. Our team does reach owners by text as well as phone and email. The check is the same: the sender must give you a name, and that name must appear on this page. A genuine text will never ask for money, bank details, or verification codes. If you want certainty, reply and ask them to confirm from an @wolfsonequity.com email address, or call our main line at (888) 560-5852.
(888) 560-5852 is our published main line. It appears on every Wolfson Equity and Sentinel website, and calls or voicemails from it are from our team. Outbound calls from individual team members may show other numbers, which is why our rule is: check the name, not the number.
Wolfson Equity is a private investment firm: we and our investors buy directly. Depending on fit, the buyer may be Wolfson Equity, one of our investors or partner groups, or a retained acquirer partner — and we tell you which it is before anything is signed.
